Indeed, a key part of the director’s job is to visualise the story. What happens, when, where and how? What do the characters look like? What is the action? And how does the written word of the treatment and the script translate into images?

At The Hong Kong Fixer, we have been making films for quite some time now and our goal remains the same as when we started: working with great people to create amazing aesthetic stories with purpose.

The battle for people's attention has never been so intense. Corporations employees, partners and stakeholders are, well, people.

In this day and age, with all our advancements in technology, advertisements have to go the extra mile just to guarantee a spot in your memory.

It takes time and strategy to create a film that is worthy of the audience’ s time. In the science of engagement and emotions, we explore why brands increasingly call on film technique to engage theirs.