The Family Office sector has been identified by Hong Kong leadership's as a major economic pillar. In a yet returning-client collaboration, InvestHK, in charge of attracting investment to the territory again partnered with The HK Fixer Productions to deliver a key international branding film supporting Hong Kong’s growth as a family office destination.

The brief called for a premium, globally competitive feel—built within a government production framework.

The Advertising Challenge

The campaign was designed for international release, targeting high net worth individuals and positioning Hong Kong as the best family office hub.
The ambition was “luxury-level” in tone and finish, while the budget and production parameters were those of a government institution—not a luxury brand.

Our Creative Direction Approach

We built the film around a simple story engine: choice and direction. The line that guided the creative was: “Where to next?”

To create a sense of journey (and avoid a purely corporate approach), we structured an intergenerational narrative around our target personas.

• A modern patriarch on a run, facing a strategic decision.

• A younger investor choosing a new office design.

• A Gen Z art lover leading a charity auction.

We used smart production design and access to suggest a premium lifestyle on camera (thank you to the Hong Kong Golf Club for supporting the shoot). The film was shot on ARRI Alexa Mini and Cooke lenses to keep the image language cinematic and internationally legible.

The Advertising Campaign Outcome and Impact

The final film is a high-production-value piece that moves away from classic institutional branding and plays naturally to an international audience.
On InvestHK’s You Tube channel, it reached 545,000 views, a standout result for a campaign aimed at a niche audience.